Better Brakes and Performance Parts

We test and research the best aftermarket performance parts that can be installed by any shade-tree mechanic with basic mechanical skills and the common sense to know the limits of what they can (and can't) do. 

Specialty Tools, Garage Equipment, Oil & Fluids 

The right tool makes all the difference. We have specialty tools to change the pulley on your supercharger, specialty sockets, camber gauges, and much more. 

Safety and Communication Equipment

Having the right safety equipment is key to going faster. We have helmets, harnesses, communicators, steering wheels, quick releases, competition seats, and much more.

What happened to "Spec-R53?"

AutoCrossMINIWe started tuning MINIs and that's still the biggest part of our catalog. In fact, have a decade's worth of DIY articles on MINI in the blog. But over the years we've branched into BMW and Porsches. Our current track car project is a 2004 E46 M3. In 2020, we re-branded to GeorgeCo Motorsports to reflect the change in our business.

So, all you sell is what's in the catalog?

We try to help our fellow track junkies where we can.  We have access to constantly growing list of performance parts (especially brake pads) for the cars we see most often at HPDE events -- BMW M3s, Porsches, and Subarus. Just because it's not listed, doesn't mean we can't get it -- drop us a line. We are constantly adding to our catalog, so please bookmark the site and check back often.